An average of 35% of affiliates earns over $20,000. Wouldn’t you want know how can I get my piece of the pie, sitting in front of the screen with zero risk factors and investment? Well, you must be intrigued how you can earn commissions through affiliate marketing. It’s not a strenuous job to do, you just have to follow some simple steps which I have summarized in this topic.
What is Affiliate Marketing?
The term Affiliate Marketing refers to promoting other’s business or products and earning a commission as a reward. Affiliate Marketing is a sales platform with multiple stakeholders. The sales process is commission-based and the amount of commission is pre-agreed between the seller and partner. In layman’s terms; promoting third-party’s products or services through your blog or website.
What are the main elements of Affiliate Marketing?
Affiliate marketing comprises four main elements; the merchant, the affiliate, the consumer and the network.
The Merchant, also known as a seller or retailer can be an individual or a business that sells a product or provides services. The affiliate marketer interacts with the merchants and promotes their products or services on their blog, website or store or through targeted advertisements.
The Affiliate marketer is an individual who promotes products and services of merchants and gets a certain amount of commission per sale that happens through marketer channels. The affiliate creates marketing campaigns that use ads, links, and banners to find buyers for the merchant’s products and services.
The Consumer is like a customer, they satisfy their needs from the merchant’s products or services. Affiliate marketer’s goal is to land more and more consumers on merchant’s sales forums.
The Network is a program that provides a platform for interaction between merchants and affiliates.
Now, talking about 2019; Affiliate Marketing has become one of the most popular ways of making money online. However, some people (mostly beginners) have a lot of questions about how can they earn money from affiliate marketing and if are there any tips that can help make more sales.
How does Affiliate Marketing work?
Before learning any tips, that’ll help you make more sales; first, you should know the basic principle of how does affiliate marketing works?
Let’s just say there is a clothing brand in the US, it has a website and the infrastructure for selling its products through various channels (online and traditional stores). However, they think that the current customer base is not sufficient for its business targets.
Now, to increase access to new markets and to the new customer base, they start a partnership program wherein they commit to paying a commission for a certain sales target achieved by independent vendors who join the program. These vendors (who could be bloggers and other digital marketing professionals) build websites and marketing campaigns that sell their products to their customers.
5 hacks of Affiliate Marketing
As a writing geek, expecting to earn big money idolizing the top affiliate marketer like Neil Patel, Harsh Agrawal, and Darren Rowse you would wonder how I can earn from affiliate marketing. These 5 hacks of affiliate marketing will be the best fit for you if you are just starting the affiliate program.
- Know Your Audience
The most successful way to use affiliate programs is to only promote products, services, and offers that match the needs and wants of your audience. Consider why they are coming to your site? Are you providing what they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience’s problems. Let’s say that you are writing on sports, don’t put up affiliate ads on your site of printer toner just because everyone has a printer at their home. Just make this clear, when people are coming on your site, they want to know the stats and commentary of their favorite team, they are not thinking about their printers.
Not only can knowing your audience give you better success with the products you are promoting, but it can help guide you on the best places to market, advertise, and promote your website to attract visitors in the first place. The bottom line here is to promote products that are directly relevant to the audience you are serving. The more relevant the offers; the more sales you’ll generate.
- Write engaging content in an indirect tone
Your content marketing strategy must be your highest priority. Your content is your foundation, the lifeblood on which the site exists. Without valuable and helpful content, readers won’t come. Focus on providing excellent content and the monetizing strategies will work out. Once you start compromising your content to cater to the affiliate programs or any of the other ways to make money online, you will lose your readers.
It’s always a bad idea to directly promote a product as it sounds a little odd. The modern strategy of online sales is pitching indirectly. The best practice to gain affiliate sales is to mention the product in a relevant blog post. In this way, a product gets marketed without being discussed directly. Your audience is more likely to click and buy your recommended products. Being a blogger, you play a role as an advisor and they value your opinion over their choice.
Best Tip (Use of Coupon Codes): “Save Your Money,” “Discount,” and “Sale”. Use these words to engage your audience as everyone loves to save their hard-earned money. The bottom line is; make an offer the audience can’t resist.
- Share personal experience
Nowadays, everyone is writing product reviews, but an honest review catches the eye of the online audience. The blog post should contain all the pros and cons of a product because no one likes to read a biased review.
Your article should be written maintaining a personal tone because it will build your audience mindset whether they should buy the product or not. In fact, their decision will largely depend on how you conveyed your verdict.
- Videos and Banners
87% of online marketers use video content and 85% of the US internet audience watches videos online. Videos and attractive banner posts are more likely to catch the eye of your audience. Make videos relative to your affiliate products. There are a lot of online tools available to create such engaging videos. If you don’t consider yourself as the best person to create such videos, you can always hire a professional on freelancing platforms. But, I can bet, these appealing banners or videos will help you generate more leads.
- Email Marketing
Gather a list of your blog subscribers from contact forms. These forms gather emails from your subscribers. You can use this list for email marketing. Email marketing is a very efficient and productive way to increase your leads because it is the only way to interact with your visitors personally.
Conclusion: Affiliate marketing can be fun. Just to stick to these 5 tips. Write top-notch content, never give a biased review, share your personal experience, use catchy titles and most importantly never forget to include graphics in your post.